Learning objectives: The student - uses innovative and user centred methods to design services and to compose customer-oriented service paths with touchpoints planned in detail - understands the significance of an individual's or group's values, motives, expectations, needs, desires, knowledge, skills, experiences, and perceptions in tourism productization processes Learning Methods: Learning assignments Core Content: Service Design principles and methods. User driven planning and innovation processes. Productization of experiences.

Tarja Kupiainen

Moritz, S. 2005. Service Design : Practical Access to an Evolving Field. Köln International School of Design. (PDF-file available)Schwartz, S. H. 2012. An Overview of the Schwartz Theory of Basic Values. Online Reading in Psychology and Culture, 2 (1). http://dx.doi.org/10.9707/2307-0919.1116Stickdorn, M. & Schneider, J. 2010. This is Service Design Thinking. Amsterdam: BIS Publishers. Further information: http://thisisservicedesignthinking.comPalvelumuotoilun työkalupakki. Prosessit ja työpajat. JAMK 1012. (PDF-tiedosto saatavilla)Other material provided by teachers.

Lähiopetus

Wärtsilä-kampus Karjalankatu 3 (WÄR)

Suomi

20.03.2023 - 17.05.2023

Guided studying 28 hours, independent studying 36 hours, working in groups 61 hours and peer evaluation 8 hours

01.10.2022 - 30.11.2022

• LUTNS20

Performing tasks on time Peer evaluation Active participation in lessons and teamwork

Tarja Kupiainen, Tuija Kainulainen

20 - 60

Matkailun koulutus

H-5