•     Brand Management LTP7154-3006 21.03.2022-05.05.2022  3 op  (TOP21_22) +-
    Osaamistavoitteet
    The student:
    - is able to understand and assess the change of marketing communication style in the recommendation based markets.
    - is able to identify and construct the main factors that build the company image and brands.
    - is able to recognize and relate the formation tools and research methods for basic visual communication and can apply them for interpretation and construction purposes.
    - is able to interpret and analyze from existing company material the building of brand identity and how well it is succeeding.
    - is able to apply brand building factors and visual communication tools in collaborative, new brand image construction task.
    - is able to operate collaboratively in managing a holistic brand creation process and inventing and debating the factors and visual communication involved in it.
    Sisältö
    The course focuses on the brand management and visual communication as essential business factors for creating company and brand images. Core issues are: branding, brand analysis, design management of international business, visual communication research and advertising, recommendation-based markets, product-service-information-environment factors in branding. Contemporary study material will be delivered from professional journals (for example www.dmi.org).

    Vastuuhenkilö

    Martha Balerina

    Toteutustapa

    Etäopetus

    Toimipiste

    Wärtsilä-kampus Karjalankatu 3 (WÄR)

    Opetuskieli

    Englanti

    Ajoitus

    21.03.2022 - 05.05.2022

    Ilmoittautumisaika

    01.10.2021 - 30.01.2022

    Ryhmä
    • TOP21_22
    Opettaja

    Martha Balerina

    Paikkoja

    20 - 40

    Koulutusohjelma

    Liiketalouden koulutus

    T&K-osuus

    2 op

    Virtuaaliosuus

    3 op

    Arviointiasteikko

    H-5