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Brand Management (3 op)

Toteutuksen tunnus: LTP7154-3005

Toteutuksen perustiedot


Ilmoittautumisaika

01.04.2021 - 30.09.2021

Ajoitus

11.10.2021 - 07.12.2021

Opintopistemäärä

3 op

Virtuaaliosuus

3 op

TKI-osuus

2 op

Toteutustapa

Etäopetus

Yksikkö

Tradenomikoulutus / Liiketalous (LL)

Toimipiste

Wärtsilä-kampus Karjalankatu 3 (WÄR)

Opetuskielet

  • Englanti

Paikat

20 - 40

Koulutus

  • Liiketalouden koulutus

Opettaja

  • Martha Balerina

Vastuuopettaja

Martha Balerina

Ryhmät

  • TOP21_22
    Täydentävän osaamisen opintojen ryhmä lv 2021-2022

Tavoitteet

The student:
- is able to understand and assess the change of marketing communication style in the recommendation based markets.
- is able to identify and construct the main factors that build the company image and brands.
- is able to recognize and relate the formation tools and research methods for basic visual communication and can apply them for interpretation and construction purposes.
- is able to interpret and analyze from existing company material the building of brand identity and how well it is succeeding.
- is able to apply brand building factors and visual communication tools in collaborative, new brand image construction task.
- is able to operate collaboratively in managing a holistic brand creation process and inventing and debating the factors and visual communication involved in it.

Sisältö

The course focuses on the brand management and visual communication as essential business factors for creating company and brand images. Core issues are: branding, brand analysis, design management of international business, visual communication research and advertising, recommendation-based markets, product-service-information-environment factors in branding. Contemporary study material will be delivered from professional journals (for example www.dmi.org).

Opetusmenetelmät

The course contains a series of analysis tasks referring to: (1) advertising and brand communication in international markets, and (2) brand and corporate identity and image of Finnish companies. The course also contains an advanced research project (might be in real-life settings) that requires team work.

Arviointiasteikko

Hyväksytty/Hylätty

Arviointimenetelmät ja arvioinnin perusteet

The assessment is based on the below competences:

-Brand design knowledge (apply & assess)
-Visual competence (analyse & construct & relate & communicate)
-Working community expertise (operate & interpret)
-Innovation competence (invent & debate)
-Internationalism competence (identify & recognize)