Students learn how to plan and implement a real international marketing research project, and how to write a research report. International marketing research, report writing and presentation, group work.
Student will get complete study material during the course.
Wärtsilä-kampus Karjalankatu 3 (WÄR)
24.01.2022 - 03.04.2022
International Marketing ResearchPresentation of a research plan and the report
01.10.2021 - 31.10.2021
The work is implemented in a team of max 5 students, resulting in a report of at least 20 pages (max. 30 pages) and a PowerPoint presentation for 20 minutes. Option for company visits, presentations by industry representatives. Possible assignments from the companies.
Group work & Group presentation (15%) Market research report (85%) The overall grade is based on assessment by supervisors, company representatives (and students)
20 - 45
Inability of the student to meet the given deadlines will result in an instant reduction of the grade according to the following principle: each week reduce the maximum grade by one.
Degree Programme in International Business