Siirry suoraan sisältöön

Exhibitions, Shows and Fairs (3 op)

Toteutuksen tunnus: LTB6034-3002

Toteutuksen perustiedot


Ilmoittautumisaika

01.10.2022 - 31.10.2022

Ajoitus

09.01.2023 - 24.03.2023

Opintopistemäärä

3 op

Toteutustapa

Lähiopetus

Yksikkö

International Business (BB)

Toimipiste

Wärtsilä-kampus Karjalankatu 3 (WÄR)

Opetuskielet

  • Englanti

Koulutus

  • Degree Programme in International Business

Opettaja

  • Varpumaria Jeskanen

Vastuuopettaja

Varpumaria Jeskanen

Ryhmät

  • LBNS21
    Tradenomi (BBA), International Business, syksy, 2021

Tavoitteet

This course gives guidance on organising, preparing, launching and implementing trade fairs. The course provides the step-by-step guidelines to be followed starting from the conception of the project, through the planning, organisation and implementation of the event, up to its evaluation. The course gives specific examples related to trade fairs, discusses the development of the promotional and communication strategy.

Sisältö

- Fairs, Expositions and Exhibitions
- Trade Fair and Market Promotion
- Types of Trade Fairs
- Guide for Trade Organisers and Participants
- How to Organise and Operate a Trade Show
- How Trade Shows Work
- Trade-show-checklist

Arviointiasteikko

H-5