The course includes development of an export strategy for a fictive / real company. The work is implemented in a team of max 5 students, resulting in a report of at least 20 pages (max. 21 pages) and a PowerPoint presentation for 10-15 minutes. The fictive / real companies ought to be SMEs (small and medium-sized enterprises) and engaged in production of goods – not services. The name of the company, the choice of the product and target market can be made on the preferences of each team. A good starting point for the choice of the target country will be the origin of one or more of the team’s foreign members.
Gerald Albaum, Edwin Duerr, 2008 (or newer edition). International Marketing and Export Management. Financial Times/ Prentice Hall Additional material delivered during the course.
Wärtsilä-kampus Karjalankatu 3 (WÄR)
04.10.2021 - 05.12.2021
Teamwork 84h, team-based consultations 12h, presentations 8h.
01.04.2021 - 30.04.2021
Iouri Kotorov, Yuliya Krasylnykova
20 - 45
Degree Programme in International Business