English Language Skills in Responsible Communication and Marketing (2 cr)
Code: PR10039-3001
General information
Enrollment
01.10.2022 - 31.10.2022
Timing
13.03.2023 - 19.05.2023
Number of ECTS credits allocated
2 op
Mode of delivery
Contact teaching
Campus
Wärtsilä Campus Karjalankatu 3
Teaching languages
- Finnish
Seats
20 - 60
Degree programmes
- Degree Programme in Tourism and Hospitality Management
Teachers
- Liisa Sandvall
Teacher in charge
Liisa Sandvall
Groups
-
TOP22_23Other Complimentary Studies Group Semester 2022-2023
Teaching methods
Learning outcome
The students will know the English business and marketing vocabulary, especially related to the following areas of responsible communication and sustainable marketing in the field of tourism and hospitality management.
Importance of responsible communication and marketing in tourism
Communicating authentic and accurate messages
Sustainable practices of communicating and marketing
Contents:
Business & marketing vocabulary
Spoken and written communication in business and marketing
Spoken and written assignments
Evaluation scale
H-5