Responsible Communication and Marketing in Tourism (3 cr)
Code: PR10003-3001
General information
Enrollment
01.10.2022 - 15.03.2023
Timing
16.03.2023 - 31.05.2023
Number of ECTS credits allocated
3 op
Mode of delivery
Contact teaching
Campus
Wärtsilä Campus Karjalankatu 3
Teaching languages
- English
Seats
20 - 60
Degree programmes
- Degree Programme in Tourism and Hospitality Management
Teachers
- Raija Ruusunen
Teacher in charge
Raija Ruusunen
Groups
-
LUTNS20Hospitality Management (BA), Tourism and Catering, Full-time Studies, Fall, 2020
-
LUTNS19Hospitality Management (BA), Tourism and Catering, Full-time Studies, Fall, 2019
-
TOP22_23Other Complimentary Studies Group Semester 2022-2023
-
PRNS21Hospitality Management (BA), Tourism and Catering, Full-time Studies, Fall, 2021
Teaching methods
Content:
Importance of responsible communication and marketing in tourism
Communicating authentic and accurate messages
Sustainable practices of communicating and marketing
Maintaining data privacy in SMEs
Collecting customer feedback
Objectives:
The student
Is able to utilize different types of dissemination channels for interaction with customers
is able to apply the means of sustainable and responsible communication
Is able to recognize and apply the different cultural ways of communication
Understands the importance of customer data protection
Further information
Objectives:
The student
Is able to utilize different types of dissemination channels for interaction with customers
is able to apply the means of sustainable and responsible communication
Is able to recognize and apply the different cultural ways of communication
Understands the importance of customer data protection
Evaluation scale
H-5