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Economic and Social Sustainability in Tourism (5 cr)

Code: PR10002-3001

General information


Enrollment

01.10.2021 - 31.12.2021

Timing

14.03.2022 - 27.05.2022

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Restonomikoulutus (PR)

Campus

Wärtsilä Campus Karjalankatu 3

Teaching languages

  • English

Seats

12 - 50

Degree programmes

  • Degree Programme in Tourism and Hospitality Management

Teachers

  • Tarja Kupiainen
  • Liisa Sandvall
  • Raija Ruusunen
  • Teppo Tarnanen
  • Keijo Koskinen

Teacher in charge

Tarja Kupiainen

Groups

  • TOP21_22
    Other Complimentary Studies Group Semester 2021-2022

Objective

The student 
* understands the importance and dimensions of corporate social responsibility
* understands the main factors affecting profitability in a tourism SME
* is able to analyse the profitability and social responsibility of a tourism SME and suggest recommendations for improvement

Content

Business environment analysis (external analysis), including corporate social responsibility in tourism context.
Factors affecting profitability (internal analysis)
Cost-volume-profit analysis
Link between productivity and profitability
Seasonal variations as a challenge for business
Analysis of a predefined tourism business case

Teaching methods

Content:
Business environment analysis (external analysis), including corporate social responsibility in tourism context.
Factors affecting profitability (internal analysis)
Cost-volume-profit analysis
Link between productivity and profitability
Seasonal variations as a challenge for business
Analysis of a predefined tourism business case

Objectives:
The student 
* understands the importance and dimensions of corporate social responsibility
* understands the main factors affecting profitability in a tourism SME
* is able to analyse the profitability and social responsibility of a tourism SME and suggest recommendations for improvement

Pedagogical arrangements:
Contact teaching
Online lessons
Working independently and in groups

NB! The course includes an excursion to target companies.

Evaluation scale

H-5