The student - uses innovative and user centred methods to design services and to compose customer-oriented service paths with touchpoints planned in detail - understands the significance of an individual's or group's values, motives, expectations, needs, desires, knowledge, skills, experiences, and perceptions in tourism productization processes
Tarja Kupiainen
Moritz, S. 2005. Service Design : Practical Access to an Evolving Field. Köln International School of Design. (PDF-file available)Schwartz, S. H. 2012. An Overview of the Schwartz Theory of Basic Values. Online Reading in Psychology and Culture, 2 (1). http://dx.doi.org/10.9707/2307-0919.1116Stickdorn, M. & Schneider, J. 2010. This is Service Design Thinking. Amsterdam: BIS Publishers. Further information: http://thisisservicedesignthinking.com
Distance learning
Wärtsilä Campus Karjalankatu 3
Finnish
14.03.2022 - 31.05.2022
Guided studying 28 hours, independent studying 36 hours, working in groups 61 hours and peer evaluation 8 hours
01.10.2021 - 31.10.2021
Tuija Kainulainen, Hanna Vienonen
20 - 60
Degree Programme in Tourism and Hospitality Management
3 cr
2 cr
H-5