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Digital Marketing Channels in B2C and B2B Commerce (5 cr)

Code: LTP7226-3002

General information


Enrollment

01.04.2021 - 30.09.2021

Timing

18.10.2021 - 18.12.2021

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Distance learning

Campus

Wärtsilä Campus Karjalankatu 3

Teaching languages

  • Finnish

Seats

10 - 20

Degree programmes

  • Degree Programme in Business Economics

Teachers

  • Lotta Lilja

Teacher in charge

Lotta Lilja

Groups

  • KAKS21
    Karelia, Open UAS, All, Fall, 2021
  • TOP21_22
    Other Complimentary Studies Group Semester 2021-2022

Objective

Student is familiar with defferent Social Media channels and Google in marketing perspective. Student can set goals to marketing campaigns and choose right channels to achieve the goals.

Evaluation scale

H-5