The course contains a series of analysis tasks referring to: (1) advertising and brand communication in international markets, and (2) brand and corporate identity and image of Finnish companies. The course also contains an advanced research project (might be in real-life settings) that requires team work.
Wärtsilä Campus Karjalankatu 3
11.10.2021 - 07.12.2021
01.04.2021 - 30.09.2021
The assessment is based on the below competences: -Brand design knowledge (apply & assess) -Visual competence (analyse & construct & relate & communicate) -Working community expertise (operate & interpret) -Innovation competence (invent & debate) -Internationalism competence (identify & recognize)
20 - 40
Degree Programme in Business Economics