Etusivu | Study Guide, Karelia

Bachelor's Degree (UAS): Daytime implementation
- Education in Finnish
  - Business, administration and law
    - Degree Programme in Business Economics
  - Agriculture, forestry, fisheries and veterinary
    - Degree Programme in Forestry
  - Services
    - Degree Programme in Tourism and Hospitality Management
  - Arts and humanities
    - Degree Programme in Media
  - Engineering, manufacturing and construction
  - Health and welfare
  - Information and Communication Technologies (ICT)
    - Degree Programme in Business Information Technology
  - Complementary and Other Studies
    - Complementary Studies
    - Business Academy
- Education in English
  - Business, administration and law
    - Degree Programme in International Business
  - Engineering, manufacturing and construction
    - Degree Programme in Industrial Management
  - Information and Communication Technologies (ICT)
    - Degree Programme in Information and Communication Technology
  - Complementary and Other Studies
    - Complementary Studies
Bachelor's Degree (UAS): Multimodal implementation
- Education in Finnish
  - Business, administration and law
    - Degree Programme in Business Economics
  - Services
    - Degree Programme in Tourism and Hospitality Management
  - Engineering, manufacturing and construction
    - Degree Programme in Construction Engineering
  - Health and welfare
Master's Degree (UAS)
- Education in Finnish
  - Business, administration and law
    - Degree Programme in Business Management and Leadership
  - Agriculture, forestry, fisheries and veterinary
    - Degree Programme in Sustainable Energy Economy
  - Engineering, manufacturing and construction
    - Degree Programme in Technology Competence Management
    - Advanced manufacturing
  - Health and welfare
    - Degree Programme in the Development and Management of Health Care and Social Services
    - Degree Programme in Active Ageing, Development and Management
  - Complementary and Other Studies
    - Complementary Studies (Master's Degree)
- Education in English
  - Engineering, manufacturing and construction
    - Sustainability Management
  - Complementary and Other Studies
    - Complementary Studies (Master's Degree)
Open UAS
- Education in Finnish
  - Business, administration and law
    - Open University of Applied Sciences Studies
  - Degree programmes
    - Preparatory studies
  - Health and welfare
    - Degree Programme in Physiotherapy
    - Degree Programme in Social Services
  - Complementary and Other Studies
    - Preparatory studies
- Education in English
  - Business, administration and law
    - Open University of Applied Sciences Studies
Specialisation studies
- Education in Finnish
  - Agriculture, forestry, fisheries and veterinary
    - Bioeconomy Specialisation Studies
    - Degree Programme in Forestry
Preparatory training for immigrants
- Education in Finnish
  - Business, administration and law
    - Preparatory Education for Higher Education
- Education in English
  - Business, administration and law
    - Preparatory Education for Higher Education
Studies for exchange students and CampusOnline

Market Research, LTLNS20M (5 cr)

Code: LTP7046-3003

General information

Enrollment

01.04.2022 - 30.04.2022

Timing

29.08.2022 - 23.10.2022

Number of ECTS credits allocated

5 op

Virtual portion

1 op

RDI portion

3 op

Mode of delivery

80 % Contact teaching, 20 % Distance learning

Campus

Wärtsilä Campus Karjalankatu 3

Teaching languages

Finnish

Seats

20 - 50

Degree programmes

Degree Programme in Business Economics

Teachers

Ulla Kärnä
Kim Wrange

Teacher in charge

Ulla Kärnä

Groups

LTLNS20
BBA, Business Economics, Full-time studies, Fall, 2020
TOP22_23
Other Complimentary Studies Group Semester 2022-2023

Objective

Students understand the importance of marketing research in launching a new business idea, product or service, and exploring existing markets, products, services, and customer relationships. Students are able to plan and conduct a marketing research based on the baseline situation and to analyze and draw conclusions based on the results of the research. Students are able to buy and interpret ready-made marketing research when research is not justified on their own.

Content

Marketing research as a tool for business and management, basics of research, quantitative and qualitative marketing research methods, acquisition of research material, presentation of material, analysis of material and making conclusions.

Evaluation scale

H-5