•     Market Research, LTLNS20M LTP7046-3003 29.08.2022-23.10.2022  5 cr  (LTLNS20, ...) +-
    Learning objectives
    Students understand the importance of marketing research in launching a new business idea, product or service, and exploring existing markets, products, services, and customer relationships. Students are able to plan and conduct a marketing research based on the baseline situation and to analyze and draw conclusions based on the results of the research. Students are able to buy and interpret ready-made marketing research when research is not justified on their own.
    Contents
    Marketing research as a tool for business and management, basics of research, quantitative and qualitative marketing research methods, acquisition of research material, presentation of material, analysis of material and making conclusions.
    Teaching methods and instruction

    Luennot, harjoitukset ja tentti (not translated)

    Responsible person

    Ulla Kärnä

    Learning material and recommended literature

    Ilmoitetaan opintojakson alkaessa (not translated)

    Mode of delivery

    Distance learning

    Campus

    Wärtsilä Campus Karjalankatu 3

    Teaching language

    Finnish

    Timing

    29.08.2022 - 23.10.2022

    Students workload

    5 op = 133h, luennot, harjoitukset ja tentti (not translated)

    Enrollment

    01.04.2022 - 30.04.2022

    Content scheduling

    Erillisen toteutussuunnitelman mukaan (not translated)

    Groups
    • LTLNS20
    • TOP22_23
    Assessment criteria

    Karelian yleiset arviointikriteerit (not translated)

    Teachers

    Kim Wrange, Ulla Kärnä

    Seats

    20 - 50

    Degree Programmes

    Degree Programme in Business Economics

    R&D proportion

    3 cr

    Virtual proportion

    1 cr

    Evaluation scale

    H-5