•     Market Research LTP7046-3002 25.08.2021-17.10.2021  5 cr  (TOP21_22, ...) +-
    Learning objectives
    Students understand the importance of marketing research in launching a new business idea, product or service, and exploring existing markets, products, services, and customer relationships. Students are able to plan and conduct a marketing research based on the baseline situation and to analyze and draw conclusions based on the results of the research. Students are able to buy and interpret ready-made marketing research when research is not justified on their own.
    Contents
    Marketing research as a tool for business and management, basics of research, quantitative and qualitative marketing research methods, acquisition of research material, presentation of material, analysis of material and making conclusions.
    Teaching methods and instruction

    Lectures, excercises and exams.

    Responsible person

    Kim Wrange

    Learning material and recommended literature

    To be announced in the beginning of the course.

    Mode of delivery

    Distance learning

    Campus

    Wärtsilä Campus Karjalankatu 3

    Teaching language

    Finnish

    Timing

    25.08.2021 - 17.10.2021

    Students workload

    % cr. = 133 h. Lectures, Project work and exams.

    Enrollment

    01.04.2021 - 30.04.2021

    Content scheduling

    According to plan which is given to students in the beginning of the course.

    Groups
    • TOP21_22
    • LTLNS19M
    • LTLAS19
    Assessment criteria

    Karelia UAS general principles of evaluation are used.

    Teachers

    Kim Wrange

    Seats

    20 - 40

    Degree Programmes

    Degree Programme in Business Economics

    R&D proportion

    3 cr

    Virtual proportion

    2 cr

    Evaluation scale

    H-5

    Assessment criteria
    Assessment criteria - grade 5

    The student has shown excellent activity and all the tasks are made and the average score in the exams exceeds the level for excellent grade.