Launch Marketing (5 cr)
Code: LTP7045-3002
General information
Enrollment
01.04.2021 - 30.04.2021
Timing
30.08.2021 - 17.10.2021
Number of ECTS credits allocated
5 op
Virtual portion
2 op
RDI portion
3 op
Mode of delivery
60 % Contact teaching, 40 % Distance learning
Campus
Wärtsilä Campus Karjalankatu 3
Teaching languages
- Finnish
Seats
20 - 60
Degree programmes
- Degree Programme in Business Economics
Teachers
- Anu Karreinen
- Ulla Kärnä
Teacher in charge
Ulla Kärnä
Groups
-
TOP21_22Other Complimentary Studies Group Semester 2021-2022
-
LTLNS19MBBA, Business Economics, Full-time studies, Fall, 2019, marketing
-
LTLAS19BBA, Business Economics, Blended learning, Fall, 2019
Objective
The student is able to launch a new product and service concept and business idea on the market.
Content
Innovation techniques, launch in the marketing process, launch of a new product, service or business idea, stages in the launch process.
Evaluation scale
H-5