Basics of Marketing (5 cr)
Code: LTL6009-3004
General information
Enrollment
01.04.2021 - 30.09.2021
Timing
25.08.2021 - 18.12.2021
Number of ECTS credits allocated
5 op
Virtual portion
5 op
RDI portion
3 op
Mode of delivery
Distance learning
Campus
Wärtsilä Campus Karjalankatu 3
Teaching languages
- Finnish
Seats
20 - 45
Degree programmes
- Degree Programme in Business Economics
Teachers
- Ulla Kärnä
Teacher in charge
Ulla Kärnä
Groups
-
LLAS21BBA, Business Economics, Blended learning, Fall, 2021
Objective
The student understands the customer-oriented and integrated marketing in the business. They master the basic concepts and know how to take advantage of them. They understand the consumer behavior and segmentation of the importance of business planning and execution.
Content
Marketing paradigms 4C and 4P. Consumer behavior concepts. Segmentation. Customer relationships.
Student workload
Total 133 h
Evaluation scale
H-5