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Basics of Marketing (5 cr)

Code: LTL6009-3003

General information


Enrollment

01.04.2021 - 30.09.2021

Timing

30.08.2021 - 18.12.2021

Number of ECTS credits allocated

5 op

Virtual portion

1 op

RDI portion

2 op

Mode of delivery

80 % Contact teaching, 20 % Distance learning

Campus

Wärtsilä Campus Karjalankatu 3

Teaching languages

  • Finnish

Seats

20 - 90

Degree programmes

  • Degree Programme in Business Economics

Teachers

  • Ulla Kärnä

Teacher in charge

Ulla Kärnä

Groups

  • LLNS21
    BBA, Business Economics, Full-time studies, Fall, 2021

Objective

The student understands the customer-oriented and integrated marketing in the business. They master the basic concepts and know how to take advantage of them. They understand the consumer behavior and segmentation of the importance of business planning and execution.

Content

Marketing paradigms 4C and 4P. Consumer behavior concepts. Segmentation. Customer relationships.

Student workload

Total 133 h

Evaluation scale

H-5