Study Guide

Objective

This course gives guidance on organising, preparing, launching and implementing trade fairs. The course provides the step-by-step guidelines to be followed starting from the conception of the project, through the planning, organisation and implementation of the event, up to its evaluation. The course gives specific examples related to trade fairs, discusses the development of the promotional and communication strategy.

Content

- Fairs, Expositions and Exhibitions
- Trade Fair and Market Promotion
- Types of Trade Fairs
- Guide for Trade Organisers and Participants
- How to Organise and Operate a Trade Show
- How Trade Shows Work
- Trade-show-checklist

Materials

Student will get complete study material during the course

Teaching methods

This course gives guidance on organizing, preparing, launching and implementing trade fairs. The course provides the step-by-step guidelines to be followed starting from the conception of the project, through the planning, organization and implementation of the event, up to its evaluation. Gives specific examples related to trade fairs, discusses the development of the promotional and communication strategy.

Student workload

Fair/ exhibition/ show strategy for a fictive/ real company or a productPresentation of a research plan and the report

Content scheduling

During this course students develop a fair/ exhibition/ show strategy for a fictive/ real company or a product. The work is implemented in a team of max 5 students, resulting in a report of at least 15 pages (max. 25 pages) and a PowerPoint presentation for 20 minutes.

Option for company visits, presentations by industry representatives.

Possible assignments from the companies.

Further information

Core content:
- Fairs, Expositions and Exhibitions
- Trade Fair and Market Promotion
- Types of Trade Fairs
- Guide for Trade Organisers and Participants
- How to Organize and Operate a Trade Show
- How Trade Shows Work
- Trade-show-checklist

Evaluation scale

H-5

Assessment methods and criteria

Group work & Group presentation (15%)
Report (85%)