This course gives guidance on organizing, preparing, marketing and implementing trade fairs, exhibitions and events. The course provides the essentials of an event management: the step-by-step guidelines how to prepare for the event, what are the elements of successful implementation and what actions are taken after the exhibition/event. We also discuss and evaluate different digital marketing tools, customer relations, professional sales work and data management to support the event. We will create an event plan that covers the critical elements of a successful event.
Wärtsilä Campus Karjalankatu 3
14.03.2022 - 06.05.2022
01.10.2021 - 31.10.2021
20 - 50
Degree Programme in International Business