International Business (5 cr)
Code: LTB6030-LTA20L1
General information
Enrollment
01.04.2020 - 30.04.2020
Timing
01.09.2020 - 19.10.2020
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Campus
Wärtsilä Campus Karjalankatu 3
Teaching languages
- English
Seats
20 - 50
Degree programmes
- Degree Programme in International Business
Teachers
- Iouri Kotorov
Teacher in charge
Iouri Kotorov
Groups
-
LTBNS19Bachelor of Business Administration, International Business, Fall, 2019
Objective
The course familiarises you with the SMEs' internationalisation process and bases of international marketing and exporting. Special features of multicultural business will also be discussed. In a small groups students will develop an export project for a fictive company. After the course you should have the knowledge of different stages of export process.
Content
- Internationalisation process of SME's- Export behavior
- Market entry strategies
- Export entry modes
- Networking and marketing planning in international context
Evaluation scale
H-5