International Business (5 cr)
Code: LTB6030-3002
General information
Enrollment
19.08.2022 - 28.08.2022
Timing
29.08.2022 - 06.11.2022
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Campus
Wärtsilä Campus Karjalankatu 3
Teaching languages
- English
Seats
25 - 60
Degree programmes
- Degree Programme in International Business
Teachers
- Satu Mättö
Teacher in charge
Satu Mättö
Groups
-
LBNS21Bachelor of Business Administration, International Business, Fall, 2021
Objective
The course familiarises you with the SMEs' internationalisation process and bases of international marketing and exporting. Special features of multicultural business will also be discussed. In a small groups students will develop an export project for a fictive company. After the course you should have the knowledge of different stages of export process.
Content
- Internationalisation process of SME's- Export behavior
- Market entry strategies
- Export entry modes
- Networking and marketing planning in international context
Teaching methods
The course familiarizes you with the SMEs' internationalization process and bases of international marketing and exporting. Special features of multicultural business will also be discussed. You will learn about different market entry strategies and how to operate in different business environments. After the course you will be able to appreciate the importance of marketing and networking in international context.
Evaluation scale
H-5