The course familiarizes you with the SMEs' internationalization process and bases of international marketing and exporting. Special features of multicultural business will also be discussed. You will learn about different market entry strategies and how to operate in different business environments. After the course you will be able to appreciate the importance of marketing and networking in international context.
Satu Mättö
Contact teaching
Wärtsilä Campus Karjalankatu 3
English
29.08.2022 - 06.11.2022
19.08.2022 - 28.08.2022
Satu Mättö
25 - 60
Degree Programme in International Business
H-5