•     International Business LTB6030-3002 29.08.2022-06.11.2022  5 cr  (LBNS21) +-
    Learning objectives
    The course familiarises you with the SMEs' internationalisation process and bases of international marketing and exporting. Special features of multicultural business will also be discussed. In a small groups students will develop an export project for a fictive company. After the course you should have the knowledge of different stages of export process.
    Contents
    - Internationalisation process of SME's- Export behavior
    - Market entry strategies
    - Export entry modes
    - Networking and marketing planning in international context
    Teaching methods and instruction

    The course familiarizes you with the SMEs' internationalization process and bases of international marketing and exporting. Special features of multicultural business will also be discussed. You will learn about different market entry strategies and how to operate in different business environments. After the course you will be able to appreciate the importance of marketing and networking in international context.

    Responsible person

    Satu Mättö

    Mode of delivery

    Contact teaching

    Campus

    Wärtsilä Campus Karjalankatu 3

    Teaching language

    English

    Timing

    29.08.2022 - 06.11.2022

    Enrollment

    19.08.2022 - 28.08.2022

    Groups
    • LBNS21
    Teachers

    Satu Mättö

    Seats

    25 - 60

    Degree Programmes

    Degree Programme in International Business

    Evaluation scale

    H-5