Study Guide

Objective

The course familiarises you with the SMEs' internationalisation process and bases of international marketing and exporting. Special features of multicultural business will also be discussed. In a small groups students will develop an export project for a fictive company. After the course you should have the knowledge of different stages of export process.

Content

- Internationalisation process of SME's- Export behavior
- Market entry strategies
- Export entry modes
- Networking and marketing planning in international context

Materials

Gerald Albaum, Edwin Duerr, 2008. International Marketing and Export Management. Financial Times/ Prentice HallorGerald Albaum, Edwin Duerr, 2011. International Marketing and Export Management. Financial Times/ Prentice HallorGerald Albaum, Edwin Duerr, 2016. International Marketing and Export Management. Pearson

Teaching methods

The course of International Business offers global business understanding and skills especially through studies of successful business factors and marketing.


The course familiarizes the student with the SMEs' internationalization process and bases of international marketing and exporting.
Special features of multicultural business will also be discussed. In small groups, students will develop an export project for a fictive company.
After the course, students should have knowledge of different stages of the export process.

Core content:
- Internationalization process of SME's
- Export behavior
- Market entry strategies
- Export entry modes
- Networking and marketing planning in an international context

Student workload

Contact teaching and export project consultations 40h
Group work 10h
Independent study (case studies, reading study materials, etc.) 85h

Evaluation scale

H-5

Assessment methods and criteria

Group work 5%
Group presentations 5%
Group discussion 5%
Activity 5%
Exam 80%


The inability of the student to meet the given deadlines will result in an instant reduction of the grade according to the following principle: each week reduce the maximum grade by one.