You will learn how to create an export plan professionally. You will understand how to design the export plan taking into account the demand and supply factors, including the legislative framework and logistics, in the context of the product and market area and the company's resources. You will understand the importance of economic and cultural information. You will learn how to retrieve relevant information. Design of an export plan for a real or fictive company.
Gerald Albaum, Edwin Duerr, 2008 (or newer edition). International Marketing and Export Management. Financial Times/ Prentice Hall Additional material delivered during the course.
Wärtsilä Campus Karjalankatu 3
03.10.2022 - 04.12.2022
Teamwork 84h, team-based consultations 12h, presentations 8h.
19.08.2022 - 28.08.2022
25 - 60
Degree Programme in International Business