•     International Marketing LTB6027-3002 03.10.2022-04.12.2022  4 cr  (LBNS21) +-
    Learning objectives
    You will learn how to create an export plan professionally. You will understand how to design the export plan taking into account the demand and supply factors, including the legislative framework and logistics, in the context of the product and market area and the company's resources. You will understand the importance of economic and cultural information. You will learn how to retrieve relevant information. Design of an export plan for a real or fictive company.
    Contents
    - Why internationalise a company?
    - How do you find out the prerequisites for a company's internationalisation? - How do you research international markets, and which sources of information are used?
    - Why and how should the product be adapted for export?
    - What distribution options are there, and how do you choose the most suitable one?
    - How to prepare an export plan?
    Teaching methods and instruction

    You will learn how to create an export plan professionally. You will understand how to design the export plan taking into account the demand and supply factors, including the legislative framework and logistics, in the context of the product and market area and the company's resources. You will understand the importance of economic and cultural information. You will learn how to retrieve relevant information. Design of an export plan for a real or fictive company.

    Responsible person

    Iouri Kotorov

    Learning material and recommended literature

    Gerald Albaum, Edwin Duerr, 2008 (or newer edition). International Marketing and Export Management. Financial Times/ Prentice Hall Additional material delivered during the course.

    Mode of delivery

    Contact teaching

    Campus

    Wärtsilä Campus Karjalankatu 3

    Teaching language

    English

    Timing

    03.10.2022 - 04.12.2022

    Students workload

    Teamwork 84h, team-based consultations 12h, presentations 8h.

    Enrollment

    19.08.2022 - 28.08.2022

    Groups
    • LBNS21
    Teachers

    Iouri Kotorov

    Seats

    25 - 60

    Degree Programmes

    Degree Programme in International Business

    Evaluation scale

    H-5