Skip to main content

Consumer Behaviour (3 cr)

Code: LTB6026-LTA20L1

General information


Enrollment

01.04.2020 - 28.08.2020

Timing

21.10.2020 - 18.12.2020

Number of ECTS credits allocated

3 op

Virtual portion

2 op

RDI portion

1 op

Mode of delivery

34 % Contact teaching, 66 % Distance learning

Campus

Wärtsilä Campus Karjalankatu 3

Teaching languages

  • English

Seats

20 - 50

Degree programmes

  • Degree Programme in International Business

Teachers

  • Varpumaria Jeskanen
  • Tuija Kainulainen

Teacher in charge

Tuija Kainulainen

Groups

  • LTBNS19
    Bachelor of Business Administration, International Business, Fall, 2019

Objective

The aim of this course is to help you to gain understanding of fundamental consumer behavior concepts in both theory and practice. You learn how to apply this knowledge to real world marketing management decision making.

Content

- Consumer needs
- Information search
- Evaluation process
- Purchase decision
- Postpurchase decision
- Influence factors of consumer behavior
- Marketing stimuli and consumer behavior
- Ethical questions in consumer behavior

Location and time

Wärtsilä campus, Karjalankatu 3

Teaching methods

The aim of this course is to help students to gain understanding of fundamental consumer behavior concepts in both theory and practice. The aim is also to learn how to apply this knowledge to real world marketing management decision making.

Student workload

24h lectures, 24h group work, 32h individual work. Total 80h of student work.

Evaluation scale

H-5

Assessment methods and criteria

Groupwork 50 %, assignments 10 %, continuous assessment based on activity in the class and teamwork 40 %