Consumer Behaviour (3 cr)
Code: LTB6026-LTA20L1
General information
Enrollment
01.04.2020 - 28.08.2020
Timing
21.10.2020 - 18.12.2020
Number of ECTS credits allocated
3 op
Virtual portion
2 op
RDI portion
1 op
Mode of delivery
34 % Contact teaching, 66 % Distance learning
Campus
Wärtsilä Campus Karjalankatu 3
Teaching languages
- English
Seats
20 - 50
Degree programmes
- Degree Programme in International Business
Teachers
- Varpumaria Jeskanen
- Tuija Kainulainen
Teacher in charge
Tuija Kainulainen
Groups
-
LTBNS19Bachelor of Business Administration, International Business, Fall, 2019
Objective
The aim of this course is to help you to gain understanding of fundamental consumer behavior concepts in both theory and practice. You learn how to apply this knowledge to real world marketing management decision making.
Content
- Consumer needs
- Information search
- Evaluation process
- Purchase decision
- Postpurchase decision
- Influence factors of consumer behavior
- Marketing stimuli and consumer behavior
- Ethical questions in consumer behavior
Location and time
Wärtsilä campus, Karjalankatu 3
Teaching methods
The aim of this course is to help students to gain understanding of fundamental consumer behavior concepts in both theory and practice. The aim is also to learn how to apply this knowledge to real world marketing management decision making.
Student workload
24h lectures, 24h group work, 32h individual work. Total 80h of student work.
Evaluation scale
H-5
Assessment methods and criteria
Groupwork 50 %, assignments 10 %, continuous assessment based on activity in the class and teamwork 40 %