Consumer Behaviour (3 cr)
Code: LTB6026-3002
General information
Enrollment
19.08.2022 - 28.08.2022
Timing
01.09.2022 - 30.10.2022
Number of ECTS credits allocated
3 op
Mode of delivery
Contact teaching
Campus
Wärtsilä Campus Karjalankatu 3
Teaching languages
- English
Seats
25 - 60
Degree programmes
- Degree Programme in International Business
Teachers
- Varpumaria Jeskanen
Teacher in charge
Varpumaria Jeskanen
Groups
-
LBNS21Bachelor of Business Administration, International Business, Fall, 2021
Objective
The aim of this course is to help you to gain understanding of fundamental consumer behavior concepts in both theory and practice. You learn how to apply this knowledge to real world marketing management decision making.
Content
- Consumer needs
- Information search
- Evaluation process
- Purchase decision
- Postpurchase decision
- Influence factors of consumer behavior
- Marketing stimuli and consumer behavior
- Ethical questions in consumer behavior
Evaluation scale
H-5