Consumer Behaviour (3 cr)
Code: LTB6026-3001
General information
Enrollment
01.04.2021 - 30.04.2021
Timing
06.09.2021 - 31.10.2021
Number of ECTS credits allocated
3 op
Virtual portion
2 op
RDI portion
1 op
Mode of delivery
34 % Contact teaching, 66 % Distance learning
Campus
Wärtsilä Campus Karjalankatu 3
Teaching languages
- English
Seats
20 - 50
Degree programmes
- Degree Programme in International Business
Teachers
- Varpumaria Jeskanen
Teacher in charge
Varpumaria Jeskanen
Groups
-
LTBNS20Bachelor of Business Administration, International Business, Fall, 2020
Objective
The aim of this course is to help you to gain understanding of fundamental consumer behavior concepts in both theory and practice. You learn how to apply this knowledge to real world marketing management decision making.
Content
- Consumer needs
- Information search
- Evaluation process
- Purchase decision
- Postpurchase decision
- Influence factors of consumer behavior
- Marketing stimuli and consumer behavior
- Ethical questions in consumer behavior
Location and time
Wärtsilä campus, Karjalankatu 3
Consists of both online and on-campus activities.
Teaching methods
The aim of this course is to gain understanding of fundamental consumer behavior concepts and purchase process in both theory and practice. The students will also learn how to efficiently apply this knowledge about customer needs and buying behaviour in developing customer relationships and customer experience.
After completing this course the students will be able to describe and use the concept of customer journey in analyzing and developing customer experience.
Student workload
24h lectures, 24h group work, 32h individual work. Total 80h of student work.
Evaluation scale
H-5
Assessment methods and criteria
Groupwork 50 %, assignments 10 %, continuous assessment based on activity in the class and teamwork 40 %