The aim of this course is to gain understanding of fundamental consumer behavior concepts and purchase process in both theory and practice. The students will also learn how to efficiently apply this knowledge about customer needs and buying behaviour in developing customer relationships and customer experience. After completing this course the students will be able to describe and use the concept of customer journey in analyzing and developing customer experience.
Wärtsilä Campus Karjalankatu 3
06.09.2021 - 31.10.2021
24h lectures, 24h group work, 32h individual work. Total 80h of student work.
01.04.2021 - 30.04.2021
Groupwork 50 %, assignments 10 %, continuous assessment based on activity in the class and teamwork 40 %
20 - 50
Degree Programme in International Business