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Basics of Facebook and GoogleAds Marketing for Entrepreneurs (3 cr)

Code: LP10001-3001

General information


Enrollment

01.04.2021 - 30.04.2021

Timing

04.10.2021 - 18.12.2021

Number of ECTS credits allocated

3 op

Virtual portion

3 op

Mode of delivery

Distance learning

Campus

Wärtsilä Campus Karjalankatu 3

Teaching languages

  • Finnish

Seats

8 - 20

Degree programmes

  • Degree Programme in Business Economics

Teachers

  • Lotta Lilja

Teacher in charge

Lotta Lilja

Groups

  • KAKS21
    Karelia, Open UAS, All, Fall, 2021

Location and time

7 online lectures

Teaching methods

You will learn how to run a marketing campaign in GoogleAds and Facebook. You'll learn to sett goals for your marketing campaign, run the campaign and analyze the results.

This course if tailored for entrepreneurs or persons who are responsible of marketing in their companies with little or no digital marketing experience. You need to have access to the company's social media accounts.

Evaluation scale

Approved/Rejected