The International Business course introduces you to the strategies, techniques and competences for internationalisation of companies. Degree Competencies: Business and project competences, marketing and sales competences, legal competences, ethical competences, internationalisation competences. Competency objectives: The student understands the importance of internationalisation as a success factor for a company. The student will be able to identify export markets, in particular from the perspective of an SME. The student will be able to launch export activities, especially to the neighbouring regions (Nordic countries, Europe) and to distant markets (America and Asia). They will also be able to make use of the networks supporting export activities. Key content: Planning and strategies for internationalisation. Strategies and strategies for internationalisation. Identifying and selecting international distribution channels. Identifying, selecting and selecting distribution channels, identifying and selecting distribution channels, identifying and selecting distribution channels, identifying and selecting distribution channels, identifying and selecting distribution channels. Lectures, individual and group assignments.
Kurssin Moodlessa jaettava materiaali. Kansainvälinen liiketoiminta -ja markkinointi. Vahvaselkä Irma. (not translated)
Wärtsilä Campus Karjalankatu 3
09.01.2023 - 28.05.2023
01.10.2022 - 31.10.2022
20 - 90
Degree Programme in Business Economics