Study Guide

Objective

After successfully completing the course, you can demonstrate an understanding of the impact of globalisation on global trade and how companies can react. You are able to identify the challenges and opportunities that government and politics can create for you and your business. Moreover, you understand the SMEs' internationalisation process and the bases of international operations.

Content

- Evaluation and strategic tools
- Assessing techniques
- Risk analysis
- Creating and capturing value for your business
- Exploring the economic, political and social factors driving change and learning how decisions affect global markets and your business

Materials

Charles Hill, G. Tomas M. Hult "Global Business Today" 2017 or newer edition
Gerald Albaum, Edwin Duerr: International Marketing and Export Management. 2011 or newer edition

Teaching methods

The course helps you understand the impact of globalization on global trade and how companies need to react. From a strategic standpoint, you will Identify the challenges and opportunities that government and politics can create for you and your business. During the course, you will familiarise yourself with the SMEs' internationalization process and the bases of international operations. Special features of multicultural business will also be discussed.

Global Business course helps you assess opportunities, mitigate risk, and create and capture value for your business. Explore the economic, political and social factors driving change and learn how decisions affect global markets and your business.

Evaluation scale

H-5