Holistic business understanding, marketing competence, global business competence and skills, ethical competence. The course familiarizes you with the basic marketing concepts and gives an overall picture of marketing mix decisions. You will learn concepts and tools of customer relationship marketing and will understand the factors that influence consumer buying behaviour. You will apply theoretical marketing studies to different simulation cases. Core content: - Marketing Concept - Creating Customer Value and Satisfaction - Strategic Planning and the Marketing Process - Consumer Markets and Consumer Buying Behavior - Product and Service ConceptProduct Life-Cycle, - Pricing of Products - Marketing Communication
Philip Kotler, Gary Armstrong, 2013 or newer European edition, Principles of Marketing
Wärtsilä Campus Karjalankatu 3
29.08.2022 - 16.10.2022
Contact teaching and Group working 50h, Independent study 55h
01.04.2022 - 30.09.2022
Group work 10% Group presentations 5% Group discussion 5% Activity 10% Exam 70% The student's inability to meet the given deadlines will result in an instant reduction of the grade according to the following principle: each week reduces the maximum grade by one.
Degree Programme in International Business