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International Sales (3 cr)

Code: II6135-3001

General information


Enrollment

01.04.2022 - 30.04.2022

Timing

02.09.2022 - 31.10.2022

Number of ECTS credits allocated

3 op

Mode of delivery

Contact teaching

Unit

Bachelor of Engineering, Industrial Management

Campus

Wärtsilä Campus Karjalankatu 3

Teaching languages

  • English

Seats

15 - 30

Degree programmes

  • Degree Programme in Industrial Management

Teachers

  • Varpumaria Jeskanen

Teacher in charge

Varpumaria Jeskanen

Groups

  • IINS20
    Bachelor of Engineering, Industrial Management, Full-time Studies, Fall, 2020

Objective

You understand the basic elements of doing international business in the global markets, and you learn the process of internationalisation. You are able to make a business development plan to grow your sales in the markets and you learn the basic techniques in business modelling. You learn to use customer understanding to design your approach to the markets in order to create value for the customers.

Content

- From local to global
- Key practicalities of international business
- Distribution channels and sales contracts
- Internationalisation process
- Creating a business model
- Customer segmentation
- Value proposition design
- Business development plan for sales growth

Evaluation scale

H-5